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The Wild is a collection of modern, minimalist apparel for adventurous little ones. We specialize in unisex clothing featuring our high-contrast, quirky characters that are perfect for babies and kids with big imaginations. 

The story of The Wild began back in 2011 when Billy and I (Adriane) had our first son Benjamin. For the first time we were seeing what’s out there in apparel and accessories for babies and small children. Having a love of a more modern, Scandinavian aesthetic, we had a difficult time finding clothing for our new little one that was more minimalist in feel. Walking through retail stores, it was clear that there was an overabundance of licensed, loud children's wear. We were looking for something a little different.

A few years later we had our second son, Sawyer, and we knew it was time to create something of our own. Something a little cooler. And something our kids would love.

With a background in painting, I created a series of modern minimalist characters that are fun, simple, and really engaging to little ones. Ben and Sawyer were so excited about them, and the more little ones we showed our characters to, the more excited we got about this project!

Our designs begin with our original drawings that are burned onto silk screens and printed by hand onto soft, high quality clothing using non-toxic, eco-friendly inks. The health and safety of your little one and the environment are always in our minds when we create our products. We also care very much for how our garments are produced. Please visit our Info Page to read more details about how our items are produced, and the steps we have taken to make our packaging processes more eco-friendly.

Since launching our brand in 2014 we have been lucky enough to be featured in Today's Parent Magazine, The Hamilton Spectator, Hamilton Magazine, En Route Magazine, and many baby and fashion blogs across the world. You may have also seen our clothing on the little ones of some pretty amazing celeb mamas, including Rachel Bilson, Hilary Duff, Tori Spelling, and Jaime King! 

Our brand is available in a collection of high end boutiques as well as our online shop. If you have a shope in your area that you would like to see us in, email us!

We proudly donate monthly to the David Suzuki Foundation. Read more about why we love this amazing foundation and donate today to support the conservation of nature and our environment.

The Wild is an independent, family-run business proudly based in beautiful Hamilton, Ontario, Canada. We can’t thank you enough for supporting small business, and for supporting handmade!

(Thank you to Melissa of Makeology for creating the lovely video above for us!)

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