The Wild is a collection of modern, minimalist apparel for adventurous little ones. We specialize in unisex clothing featuring high-contrast, quirky characters that are perfect for babies and kids with big imaginations.
Our designs begin with original drawings that are burned onto silk screens and printed by hand onto soft, high quality 100% cotton American Apparel clothing using non-toxic, water-based inks.
Since launching our brand in 2014 we have been lucky enough to be featured in Today's Parent Magazine, The Hamilton Spectator, and many baby and fashion blogs across the world. You may have also seen our clothing on the little ones of some pretty amazing celeb mamas, including Rachel Bilson, Hilary Duff, Tori Spelling, and Jaime King!
The Wild is an independent, family-run business proudly based in beautiful Hamilton, Ontario, Canada. We can’t thank you enough for supporting small business, and for supporting handmade!
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The story of The Wild began back in 2011 when Billy and I (Adriane) had our first son Benjamin. For the first time we were seeing what’s out there in apparel and accessories for babies and small children. Having a love of a more modern, Scandinavian aesthetic, we had a difficult time finding clothing for our new little one that was more minimalist in feel. Walking through retail stores, it was clear that there was an overabundance of licensed, loud children's wear. We were looking for something a little different.
A few years later we had our second son, Sawyer, and we knew it was time to create something of our own. Something a little cooler. And something our kids would love.
With a background in painting, I created a series of modern, quirky characters that are high contrast and simple, but really engaging to little ones. Ben and Sawyer were so excited about them, and the more little ones we showed our characters to, the more excited we got about this project!
The Wild will continue to grow, with new characters, collections, and product offerings. We have big dreams for this shop of ours, so come along with us as we bring The Wild to life. You can find us on Instagram, Facebook, Pinterest, and Twitter!