Welcome to The Wild's Instagram lookbook—where we share the heart of our brand through the eyes of the families who wear it. If you're looking for real-world style inspiration, a peek behind the curtain of our hand-printing process, and genuine moments of kids being kids in our nature-themed designs, you've come to the right place.
Real Families, Real Stories
Our Instagram feed is a celebration of the families who choose The Wild. We love featuring photos of real kids—from tiny newborns in our soft baby onesies to older kids rocking our graphic tees and hoodies—living their best lives in our hand-printed apparel. These aren't staged photoshoots; they're authentic moments that show how our designs fit into everyday adventures: park days, library trips, family road trips, and cozy nights at home.
When you follow us at @thewildkidsapparel, you're not just seeing products—you're joining a community of parents and caregivers who value quality, creativity, and designs that spark joy. We repost stories from our customers regularly, so there's a good chance you'll see families just like yours wearing our collections. It's one of our favorite parts of running this brand: watching our designs become part of your family's story.
Behind-the-Scenes: Our Hand-Printing Process
One of the things that makes The Wild special is that every single piece is hand-printed right here in Canada. On Instagram, we regularly share glimpses of this meticulous craft—from the initial design sketches by our talented artists to the moment our printers carefully lay down each color onto fabric.
These behind-the-scenes posts show the care and attention that goes into every garment. You'll see our team preparing screens, mixing inks, and working through the printing process that ensures each piece has that perfect hand-printed quality we're known for. We share these moments because we believe our customers deserve to know where their clothes come from and how they're made. It's part of what makes The Wild different: transparency, craftsmanship, and a genuine commitment to quality.
Design Inspiration & New Releases
Our Instagram is also where we first introduce new designs and collections. We share sneak peeks of upcoming animal-themed prints, announce seasonal collections, and give you an exclusive first look at what's coming next. If you're someone who loves to stay ahead of the curve and discover new styles before they hit the main shop, Instagram is the place to be.
We also share the inspiration behind our designs—the animals that spark our creativity, the stories we want to tell through our prints, and the values that guide our creative direction. Whether it's a new rhino hoodie, a butterfly onesie, or a clever literary-themed tee, you'll hear the story first on our Instagram feed.
Style Inspo & Seasonal Collections
Beyond product launches, we share styling ideas and seasonal inspiration to help you get the most out of your The Wild pieces. How do you layer our hoodies for fall? What accessories pair perfectly with our tees? How do you style our apparel for different seasons and occasions? Our Instagram feed is full of these ideas, shared through beautiful photography and genuine moments.
We also celebrate the seasons with our community—from cozy winter layering to bright summer adventures. Following us means you'll always have fresh ideas for how to style The Wild in your own life.
Join Our Community
Following @thewildkidsapparel on Instagram is more than just keeping up with a brand—it's joining a community of parents, caregivers, and kids who share a love of thoughtfully designed, beautifully made apparel. It's a space where we celebrate creativity, nature-inspired design, and the joy of dressing your kids in pieces that feel special.
You'll find:
- Real families wearing our hand-printed designs in everyday moments
- Behind-the-scenes glimpses of our hand-printing process and Canadian production
- Sneak peeks and exclusive first looks at new collections and releases
- Style inspiration and seasonal outfit ideas
- Stories about the animals and nature that inspire our designs
We love when our community engages with us—tag us in photos of your kids wearing The Wild, share your favorite designs, and let us know which animals and themes you'd love to see next. Your feedback and photos inspire us every single day.
So if you haven't already, head over to Instagram and follow @thewildkidsapparel. Turn on notifications so you don't miss new releases, behind-the-scenes moments, or customer features. We can't wait to see your family become part of The Wild story.